Gradual, but actually dark.
- Apply like moisturiser, no ritual, no rinse-off
- Builds as dark as a foam, on your terms
- Dries in seconds, no sticky film on sheets or clothes
- 2 × Everyday Gradual Tan
- FREE GLOW Face Tan Serum, $34.99 value
- FREE shipping, $9.95 value
- 30-night money-back guarantee
- 3 × Everyday Gradual Tan
- FREE GLOW Face Tan Serum, $34.99 value
- FREE Deluxe Exfoliating Mitt, $14.99 value
- FREE shipping, $9.95 value
- 30-night money-back guarantee
This offer lives on this page only. You won't find it on our site.
Given up on gradual tans? Read this
You've done barely-there. You've done orange. You've done ruined sheets. This one's different.
Why your gradual tan never showed up
Most gradual tans are watered down, a whisper of DHA in a body lotion, so you get a faint glow at best. Romiie's Everyday tan runs a higher DHA strength than your standard off-the-shelf gradual, so every layer builds real, visible colour.
| ROMIIE | Other gradual tans | |
|---|---|---|
| Result | Actually dark | Barely-there glow |
| DHA strength | Higher than the shelf | Watered down |
| Sticky, wet transfer | Dries in seconds | Hours of tackiness |
| Watermelon scent, no biscuit smell | ✓ | ✗ |
| Buildable to foam-level depth | ✓ | ✗ |
| Colour money-back guarantee | ✓ | ✗ |
Goes on brown, or we make it right
If your tan arrives and disperses orange or green, email us within 30 nights and we'll replace it or refund you. No returns, no drama.
The lazy girls have spoken
Real reviews from verified customers
"Im fairly new to using fake tan and I found the gradual tanner lotion a great place to start. Was super easy to apply, didnt transfer onto clothes or sheets, and came out with a really nice colour! Will definitely be my go-to from now on!"
"Gradual Tanner is a great product works overnight unlike other gradual tanners where you need to use for days to get a bit of colour. Also great for bringing an old tan back to life. Smells great, easy to sleep in with no transfer on bedding or clothes."
"This is probably the best gradual tanner I have ever used. Apply just like a moisturiser. Smells like glow recipe serum. I want expecting the beautiful tan that I woke up to. Looks better than a spray tan. Had lots of compliments on it and have recommended to friends and family. This will definitely be my new gradual tanner"
"Best gradual tanner ever, such a nice natural colour but also so dark you only really need one coat, just bought two more bottles because my boyfriend is obsessed too and used it up the first order so now he has his own!"
"One coat/use and I have a glowing tan. Very easy to apply no streaks wears well. I recommend this to everyone and will purchase again. Lovely watermelon scent"
"Smells Amazing. Easy application. I loved the tans but this gradual tanner is a game changer. I'm telling you , you go dark first application. Cant recommend enough."
"I was skeptical about the gradual tan but am unbelievably happy with the results. One application and I have a beautiful bronze tan, never experienced a gradual tanner that is so dark with one application. Honestly unreal!"
"The gradual tanner I never knew I needed but now I can’t go back! The smell alone is enough to make me never want to use another tan the watermelon scent is amazing. I love that I can apply 1 layer and it shows up dark and not orange. Couldn’t rave about this product enough!!"
"I bought this gradual tan and I have to say it’s the best I’ve ever tried. It glides on so easily and the smell is divine. The result is amazing and the colour is like a true natural tan colour. I’m obsessed!"
All the colour, none of the ritual
Apply like moisturiser
After your shower, rub it in like your normal body lotion. That's the whole routine.
Get dressed straight away
Dries in seconds. No sticky wait, no wet product rubbing off on your clothes.
Watch it build
Darker with every apply. Go daily for foam-level depth, or ease off to hold your shade.
What's inside (and what's not)
The tan for girls who can't be bothered
All of the colour. None of the marinating.
Hey, I'm Indi 👋
I made the Everyday tan for the nights you can't be bothered with the full routine. The exfoliating, the mitt, the sleeping in it. But I refused to make another gradual tan that doesn't show up. So we made it with a higher DHA strength than your standard off-the-shelf gradual, strong enough to get you genuinely dark, one lazy layer at a time. Trust me, it's the gradual tan that actually shows up!!
Indi xQuick answers
How dark does it actually get?
Foam-level dark if you keep applying. Every layer builds. Most girls hit their shade in 2 to 3 days, then just top up to hold it.
Will it work on really pale skin?
That's who it was made for. The formula is strong enough to build real, visible colour on fair skin, and because you layer it gradually, you control exactly how dark you go.
Will it transfer onto my sheets or clothes?
The lotion dries in seconds, so you can get dressed straight away with no sticky film or wet transfer. One honest note: like any DHA tan, as your skin naturally exfoliates over time, tiny tanned skin cells can shed. Keeping your skin moisturised (easy, it contains moisturising ingredients) holds your colour longer and keeps shedding to a minimum.
What about my face?
That's what the FREE GLOW serum is for, it comes with every 2 and 3 bottle pack. The body lotion is made for your body; the serum is a lightweight, crystal-clear face formula you mix into your skincare for a buildable face glow that matches.
How often do I apply it?
Treat it like moisturiser. Daily until you love your colour, then every couple of days to hold it. You're in control.
When will it arrive?
Ships from Queensland within 24 hours, free on the kit. Most AU orders land in 2 to 5 business days.
What if it's not for me?
If your tan arrives and disperses orange or green, email us within 30 nights and we'll replace it or refund you. No need to send anything back.
Glow, the lazy way
2 bottles + FREE $34.99 serum · $69.98 · free shipping · guarantee
Get 2 bottles + FREE serum